We changed our colors, our image, our packaging and our communication. Instead of organizing a single simultaneous event, we organized 4, in more than 50 lounges in Brazil. We partnered with popular names of the music like Hungria, MC Gui, MC WM to create the Stars Line. We also created the 1st Brazilian Smoke Ring Championship, the SmokeFun. It was the year of the World Cup, so Zomo launched the Copa Line. Last but not least, we won the award of Most Expected Tobacco of the Year in Spain.
The 80 feet rosh by Hookah John arrived. We rode Lamborghinis, we smoke in the snow, we went skydiving… we almost got out of breath for doing so much.